Carleen Candles
BRANDING + WEBSITE + PACKAGING ASSETS
About the Business
Carleen Candles is a woman-owned brand founded by Emily Cole in Cincinnati. The brand is dedicated to offering eco-friendly, non-toxic candles that bring warmth and intention to every space. With a strong focus on sustainability, each candle is hand-poured using natural soy and coconut waxes, essential oils, and pure fragrances, ensuring a clean burn that’s safe for families and pets. Carleen Candles is built around the values of mindfulness, wellness, and environmental responsibility, offering a product that aligns with conscious living.
Visits: carleencandles.com
Project Goal
The goal of this project was to launch Carleen Candles as a fully established brand, from its identity to an online presence. This involved not only developing a visual identity that communicated the brand’s values of purity and sustainability but also creating an e-commerce platform that would allow customers to easily browse and purchase products. The website needed to reflect the brand's ethos while offering a seamless, eco-conscious shopping experience.
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How My Work Helped Achieve This Goal
The development of Carleen Candles’ brand identity began with a thorough brand strategy, ensuring that every element of the visual identity was in alignment with the brand's core values. My work included:
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Brand Identity: Through the brand strategy, we crafted a visual identity that communicates purity and nature, with a logo and color palette designed to evoke feelings of warmth and mindfulness.
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Packaging Design: I created eco-friendly packaging that aligns with the brand's sustainability mission, while also giving the products a sophisticated, high-quality look.
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E-commerce Website: I designed a responsive, user-friendly online store that allows customers to easily learn about and purchase Carleen Candles products. The website integrates the visual identity and brand strategy, ensuring a smooth, seamless shopping experience that reflects the brand’s commitment to both quality and sustainability.
